Peter Cook wrote this guide for those who are thinking of starting their own business. From personal experience the author shares his experience of leaving the corporate world and taking the high risk of starting their own enterprise. He discuss the risk, rewards and the approach to staring a business and other available alternatives. The process of finance, creative business planning, marketing, retailing, franchises, management, legal and tax considerations and of course business failures. The book not only gives you the basics on how to start a business but on when you must realize you made a mistake and must close your business. ( )