Even the best writers want to know how to write more powerfully. You may write blog posts, e-books, e-mails, executive summaries, e-zine articles, hospital-hallway signs, presentations, proposals, lab reports, letters to the editor, love letters, lunch-bag notes, movie reviews, news stories, novels, online help, plays, poems, proposals, recipes, reference manuals, scholarly critiques, speeches, term papers, tweets, user-interface text, video scripts, web pages, or white papers. You may write for a million readers or for one. You may use a pen, a typewriter, a wiki, or an XML authoring tool. You may be a grammar snob, or you may think that "grammar snobs are great big meanies." You may write because something within you says you can't not write--or because your boss says you can't not write. No matter what you write, or how or why, you and every other writer have two things in common: you use words, and you want someone to want to read them. How do you get people to want to read your wo...