The Mom Test or a guideline on "How to not get your ego stroked" when approaching prospects for your business.
The book is written in a clear and easy to understand style, it is kept short and to the point, with "Rules of thumb" ending each section and actionable items that a founder can follow to validate his assumptions.

To further develop ones proficiency in Customer Development and interviewing, I recommend additional reading such as:
* Steve Blank: The Four Steps to the Epiphany
* Ash Maruya: Running Lean
* Cindy Alvarez: Lean Customer Development

Key Takeaways:
A primary lesson from "The Mom Test" is the emphasis on meticulous preparation and strategic focus. Entrepreneurs must first identify their specific customer segment and then craft three high-impact questions. These questions should be designed to elicit information that can significantly influence their business strategy.

Integrating these insights with Lean Startup principles, such as defining falsifiable hypotheses, can further enhance the value of customer interactions. Fitzpatrick advises conducting desk research beforehand to inform these interactions (where possible)

Conclusion:
"The Mom Test" is more than a book; it's a fundamental shift in how founders should approach customer conversations. By prioritizing preparation, focus, and strategic questioning, entrepreneurs can gain invaluable insights that drive their businesses forward.
In a world filled with polite but unhelpful feedback, this book is a beacon for those seeking honest, constructive customer insights. ( )

It is so easy to fool ourselves thinking we are customer-oriented, customer-first approach, blah blah. But most of us are not. This is simple, practical and the best guide for talking to customers. It is very short and very actionable. Anyone building products, talking to customers, part of a startup or want to startup should read this. ( )

A GREAT book for startups or testing new product ideas. Takes the Lean Startup and Customer Discovery process and makes it very practical. It's all about the kinds of conversations to have, the kind not to have and how to determine what people mean when they respond. Gives very detailed and practical language you can use and techniques about how to probe for the truth. ( )

Some of the advice seems common sense, but the book still does a good job of describing some practical ways to avoid leading questions and gathering untainted information from prospective customers to help validate ideas. ( )

Great advices. Second part too focused on B2B sales.

Could be even more concise. ( )