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Bezig met laden... Library Marketing That Works!door Suzanne Walters
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Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. Although this book is written specifically with the Library in mind, it provides an great introduction to small business marketing. I have a handful of marketing books written for the small business and none of them cover the different concepts in this usable of a manner. One of the things I like most about this book is the profusion of diagrams and check-lists. It is very easy to take your current problems, find the part of the book dealing with those issues and get a couple of ideas for how to address them. If this is a topic of interest to you, this book is highly recommended. (the included CD contains a digital copy of the book and PowerPoint presentation). ( ) geen besprekingen | voeg een bespreking toe
Library marketing has forged into new territory as commercial marketing and public relations methods have reached the nonprofit and educational sectors. New technologies offer multiple new avenues for promoting library products and services. In Part I of this guide, Walters, author of the classic 1992 Marketing: A How-To-Do-It Manual for Librarians, provides step-by-step guidance for each and every phase of a comprehensive marketing program: determining the mission, conducting a SWOT analysis, doing market research, holding focus groups, planning campaigns, developing strategic marketing plans, and evaluating marketing efforts. Part II explores new techniques librarians can use including relationship marketing, marketing using listservs and Web sites, developing and using a wide variety of contact databases, and building relationships with stakeholders and donors. Clearly detailed with loads of helpful tips, this manual also covers demographic studies, outreach programs, Internet advertising, niche marketing, branding, effective competition strategy, and more. Along the way, real success stories from all types and sizes of libraries highlight proven secrets and approaches for marketing campaigns. The how-to guidance, success stories, and an accompanying CD-ROM with all the forms and other tools included in the book makes this a complete marketing action plan for libraries. Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)021.7Information Library and Information Sciences Scope, Usefulness, and Founding Founding; Developing and maintaining interestLC-classificatieWaarderingGemiddelde:
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