This text explains cultural and natural environments and how to process information for the public in museums, parks, forests, and many other private and public interpretive agencies worldwide. Based in research and theory, this book defines, affirms, and unifies this diverse field for both professionals and students by presenting the challenges and possibilities of the field including the presentation of interpretation to diverse audiences; effective programming strategies; state-of-the-art management and marketing techniques; training and using volunteers; and the trends facing interpretation today and in the future.