While waiting at a John Deere dealer site, I saw a corporate book laying by the waiting area. This book seems to have been produced at the request of the company. The introduction nearly states that. So this is a long-winded statement of John Deere cultural values, and its history. The author carries the history just past the introduction of lawn tractors at Home Depot, bypassing their own dealers, but having the dealers deliver and maintain those lawn tractors if possible.

Towards the end of the book, the author does mention a number of failures the management made while trying to expand outside its core agricultural equipment arena. ( )