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Bezig met laden... Crash Course in Marketing for Librariesdoor Susan W. Alman
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Meld je aan bij LibraryThing om erachter te komen of je dit boek goed zult vinden. Op dit moment geen Discussie gesprekken over dit boek. Blanche Wools has created a series of crash course books that give the kernal of an idea with lots of examples. Thus, Alman, a pro at marketing gives us just 58 pages of essential information about how to market any library and then fills the rest of the pages with ideas and examples that we can “harvest” for our own marketing efforts. Alma covers the planning process for a marketing plan, developing the plan, communicating to the community, and fund raising, followed by many appendices of examples. Alman is a pro and her suggestions and advice are excellent. How long has it been since you as a librarian worked seriously on your marketing plan? If it has been very long at all, then this refresher idea book with examples is worth the price to refresh your determination to keep your library in the public eye. ( ) geen besprekingen | voeg een bespreking toe
Onderdeel van de reeks(en)
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use_which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources. Provides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations process Enables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaign Addresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materials Describes ways to gather information about the community and identifies factors that affect library use Geen bibliotheekbeschrijvingen gevonden. |
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Google Books — Bezig met laden... GenresDewey Decimale Classificatie (DDC)021.7Information Library and Information Sciences Scope, Usefulness, and Founding Founding; Developing and maintaining interestLC-classificatieWaarderingGemiddelde:
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