Bryan Appleyard
Auteur van Understanding the Present: Science and the Soul of Modern Man
Over de Auteur
Werken van Bryan Appleyard
The Brain is Wider Than the Sky: Why Simple Solutions Don't Work in a Complex World (1709) 33 exemplaren
Clones and Clones: Facts and Fantasies About Human Cloning. : An article from: New Statesman (1996) 1 exemplaar
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Tagged
Algemene kennis
- Gangbare naam
- Appleyard, Bryan
- Officiële naam
- Appleyard, Bryan Edward
- Geboortedatum
- 1951-08-24
- Geslacht
- male
- Nationaliteit
- UK
- Geboorteplaats
- Manchester, England, UK
- Opleiding
- Bolton School
University of Cambridge (King's College) - Beroepen
- journalist
author
Leden
Besprekingen
Lijsten
Misschien vindt je deze ook leuk
Gerelateerde auteurs
Statistieken
- Werken
- 15
- Ook door
- 1
- Leden
- 405
- Populariteit
- #60,014
- Waardering
- 3.7
- Besprekingen
- 3
- ISBNs
- 38
- Talen
- 2
In a series of chapters Appleyard looks at the promises of advertising that offer a solution to your complicated life. To see how his brain works he undergoes a fMRI scan and analysis by the doctors,, he speaks to doctors who look at people with brain damage to see how they relate to normal people. He meets with a series of influential people; Bill Gates, James Lovelock and Eric Schmidt all with the aim of finding out their view on where humanity is heading and how we interact in the modern world.
All interesting stuff; but my main feeling was that the book didn’t hang together as a complete work. Maybe it would have worked better to have it split into sections and into separate essays.
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