Bonnie Goebert
Auteur van Beyond Listening: Learning the Secret Language of Focus Groups
Over de Auteur
Bonnie Goebert is a leading expert in focus group research, with thirty years of experience working on brand identity, product development, category expansion, and promotion and advertising strategy with Fortune 1000 companies in virtually every product category. She heads The Bonnie Goebert toon meer Company in New York City. Herma M. Rosenthal runs Writing Resource. Rosenthal has written for Newsday, TV Guide, and Entertainment Weekly, among other publications toon minder
Werken van Bonnie Goebert
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- Werken
- 2
- Leden
- 20
- Populariteit
- #589,235
- Waardering
- 5.0
- ISBNs
- 2