Best Marketing Research Books

Gebaseerd op trefwoord
Market research
2
Beyond Listening: Learning the Secret Language of Focus Groups
door Bonnie Goebert
19 leden
5
Member
AnniePettit
3
Focus Groups: A Practical Guide for Applied Research
door Richard A. Krueger
205 leden
4
Member
AnniePettit
4
Design Research: Methods and Perspectives
door Brenda Laurel
179 leden
1 bespreking
3
5
Asking questions
door Norman M. Bradburn
64 leden
2
6
The Market Research Toolbox: A Concise Guide for Beginners
door Edward F. McQuarrie
39 leden
½ 4.3
7
The Advertising Research Handbook
door Charles E. Young
10 leden
3
8
Marketing Research An Applied Orientation
door Naresh K. Malhotra
141 leden
½ 3.7
9
Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
door Philip Graves
65 leden
2 besprekingen
½ 3.5
10
Exploring Marketing Research
door William G. Zikmund
52 leden
12
Careers in Marketing and Market Research
door WetFeet
21 leden
13
Market Research Made Easy (Self-Counsel Business)
door Don Doman
15 leden
14
Business-to-business market research
door Martin P. Block
9 leden
15
Freakonomics : een tegendraadse econoom ontdekt de verborgen kant van bijna alles
door Steven D. Levitt
25,560 leden
457 besprekingen
3.8
16
Het omslagpunt hoe kleine dingen een groot verschil uitmaken
door Malcolm Gladwell
21,878 leden
332 besprekingen
3.8
17
Intuïtie : de kracht van denken zonder erbij na te denken
door Malcolm Gladwell
21,128 leden
386 besprekingen
½ 3.7
18
Beeld voor beeld
door William Gibson
8,900 leden
173 besprekingen
3.8
19
Wat de hond zag en andere avonturen de beslissende New Yorker-artikelen
door Malcolm Gladwell
5,364 leden
133 besprekingen
3.8
20
SuperFreakonomics
door Steven D. Levitt
5,259 leden
131 besprekingen
½ 3.7
21
The Long Tail waarom we in de toekomst minder verkopen van meer
door Chris Anderson
3,649 leden
93 besprekingen
3.9
22
Oblivion
door David Foster Wallace
2,510 leden
37 besprekingen
3.9
23
Waarom we kopen wat we kopen : de wetenschap van het winkelen
door Paco Underhill
1,521 leden
24 besprekingen
½ 3.7
24
Strengths Based Leadership: Great Leaders, Teams, and Why People Follow
door Tom Rath
1,199 leden
8 besprekingen
½ 3.5
25
Competitive Strategy: Techniques for Analyzing Industries and Competitors
door Michael E. Porter
1,166 leden
4 besprekingen
3.9
26
The French Laundry Cookbook
door Thomas Keller
969 leden
9 besprekingen
4.1
28
Groundswell: Winning in a World Transformed by Social Technologies
door Charlene Li
628 leden
17 besprekingen
3.8
29
The Power of Vision
door George Barna
550 leden
2 besprekingen
½ 3.6
30
Homo grammaticus : de informatietheorie als de grammatica van de natuur
door Jeremy Campbell
453 leden
6 besprekingen
4
31
Amatka
door Karin Tidbeck
445 leden
25 besprekingen
3.9
32
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
door Robert Scoble
404 leden
2 besprekingen
½ 3.5
33
Million Dollar Consulting: The Professional's Guide to Growing a Practice
door Alan Weiss
355 leden
1 bespreking
4
34
The Frog in the Kettle : What Christians Need To Know About Life In The Year 2000
door George Barna
346 leden
1 bespreking
3
35
The Wall Street Journal Guide to Information Graphics
door Dona M. Wong
248 leden
19 besprekingen
½ 3.7
36
Forces for Good: The Six Practices of High-Impact Nonprofits
door Leslie R. Crutchfield
248 leden
1 bespreking
½ 3.7
37
Statistics in a Nutshell
door Sarah Boslaugh
222 leden
1 bespreking
½ 3.3
38
How Customers Think: Essential Insights into the Mind of the Market
door Gerald Zaltman
221 leden
1 bespreking
4
39
Marketing the Church
door George Barna
214 leden
1 bespreking
3.1
40
Who Really Cares: The Surprising Truth about Compassionate Conservatism
door Arthur C. Brooks
204 leden
6 besprekingen
½ 3.5
41
Find It Fast: How to Uncover Expert Information on Any Subject
door Robert I. Berkman
190 leden
8 besprekingen
3.9
42
Made You Look: How Advertising Works and Why You Should Know
door Shari Graydon
170 leden
4 besprekingen
4.1
43
Truth, Lies and Advertising : The Art of Account Planning
door Jon Steel
113 leden
4.1
44
The Persona Lifecycle: Keeping People in Mind Throughout Product Design
door John Pruitt
111 leden
1 bespreking
½ 3.6
46
U.S. Lifestyles and Mainline Churches: A Key to Reaching People in the 90's
door Tex Sample
91 leden
2
47
Marketing Research
door David A. Aaker
81 leden
48
The Index of Leading Spiritual Indicators
door George Barna
80 leden
1 bespreking
2
49
Unobtrusive Measures: Nonreactive Research in the Social Sciences
door Eugene J. Webb
75 leden
51
Tentmakers Speak: Practical Advice Form over 400 Missionary Tentmakers
door Don Hamilton
67 leden
1 bespreking
3
52
Style of the Century
door Bevis Hillier
66 leden
3.9
53
Principles and Practice of Marketing
door David Jobber
66 leden
½ 3.7
54
What Americans Really Believe
door Rodney Stark
65 leden
½ 3.3
55
A Christian's Guide to Critical Thinking
door Henry A. Virkler
59 leden
3.8
56
README FIRST for a User's Guide to Qualitative Methods
door Janice M. Morse
53 leden
½ 3.5
57
Communication Research: Strategies and Sources
door Rebecca B. Rubin
52 leden
2
59
The Complete Guide to Fundraising Management
door Stanley Weinstein
48 leden
3
60
Tempting Her Best Friend
door Gina L. Maxwell
43 leden
1 bespreking
½ 3.4
61
The handbook for focus group research
door Thomas L. Greenbaum
42 leden
62
The New Elite: Inside the Minds of the Truly Wealthy
door Dr. Jim Taylor
40 leden
1 bespreking
½ 3.6
64
Vital Signs: Emerging Social Trends and the Future of American Christianity
door George Barna
37 leden
2
65
The Truth About What Customers Want
door Michael R. Solomon
34 leden
2
66
Essentials of Marketing Research 3/ed
door William G. Zikmund
32 leden
5
67
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
door Itamar Simonson
32 leden
1 bespreking
½ 3.5
68
Green Development: Integrating Ecology and Real Estate
door Rocky Mountain Institute
30 leden
1 bespreking
½ 4.5
69
Research for Marketing Decisions
door Paul E. Green
30 leden
71
State of The Art Marketing Research
door Albert Blankenship
28 leden
3
72
Doing Anthropology in Consumer Research
door Patricia L. Sunderland
28 leden
75
B2B Brand Management
door Philip Kotler
25 leden
3
76
Analyzing and Reporting Focus Group Results
door Richard A. Krueger
25 leden
2
77
Imagining Consumers: Design and Innovation from Wedgwood to Corning
door Regina Lee Blaszczyk
24 leden
78
Understanding Research: Becoming a Competent and Critical Consumer
door W. Paul Jones
20 leden
4
79
The Saints Among Us: How the Spiritually Committed Are Changing Our World
door George H. Gallup
20 leden
1
80
Essentials of Corporate Communication
door Cees Van Riel
19 leden
5
81
Standardized Survey Interviewing: Minimizing Interviewer-Related Error
door Floyd J. Fowler
19 leden
82
Foundation Giving Trends: Update on Funding Priorities (Foundations Today)
door Foundation Center
18 leden
1 bespreking
2
83
Customer Visits: Building a Better Market Focus
door Edward F. McQuarrie
17 leden
3
87
Art Of Being Well Inf
door Andrew P. Garvin
15 leden
88
The Fundamentals of Business-to-Business Sales & Marketing
door John Coe
14 leden
5
91
Marketing Uncovered
door Andi Robertson
13 leden
92
Market-driven management. Marketing strategico e operativo
door Jean-Jacques Lambin
12 leden
93
The Art & Science of Interpreting Market Research Evidence
door D. V. L. Smith
11 leden
5
94
Management: Quality and Competitiveness
door John M. Ivancevich
11 leden
95
Contemporary Issues in Marketing and Consumer Behaviour
door Elizabeth Parsons
11 leden
99
The Unobtrusive Researcher: A Guide to Methods
door Allan Kellehear
10 leden
3