Lon Safko
Auteur van The Social Media Bible: Tactics, Tools, and Strategies for Business Success
Over de Auteur
Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the first computer to save a human life, as coined by Steve Jobs at Apple, holds three patents for Three-Dimensional Internet Advertising, and has 18 inventions in the Smithsonian toon meer Institution in Washington, D.C. toon minder
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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing (2012) 9 exemplaren
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The Fusion Marketing Bible:Fuse Traditional Media,social Media,and Digital Media to Maximize Marketing (Chinese… (2013) 1 exemplaar
Six Bullets to Sundown: A Western Collection 1 exemplaar
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Als u wilt groeien, zult u verbonden moeten blijven met uw stakeholders. Lon Safko en David K. Brake tonen hoe u collectieve wijsheid en virale waarde inzet voor uw stakeholders en vooruit blijft op uw concurrenten.
Inhoudsopgave
Introduction
Acknowledgments
PART I: Background Basics and Tactics
1 What Is Social Media?
2 The Social Media Ecosystem
3 Say Hello to Social Networking
4 Everyone's a Publisher
5 It's Not Your Father's E-Mail
6 The World of Web Pages
7 The Internet Forum
8 The Ubiquitous Blog
9 The Wisdom of the Wiki
10 A Picture Is Worth a Thousand Words (Photo Sharing)
11 Talking About the Podcast (Audio Create)
12 Got Audio? (Audio Sharing)
13 Watch Out for Vlogs (Video Create)
14 Got Video (Video Sharing)
15 Thumbs Up for Microblogging
16 Live from Anywhere - It's Livecasting
17 Virtual Worlds-Real Impact
18 Gaming the System: Virtual Gaming
19 RSS-Really Simple Syndication Made Simple
20 Spotlight on Search (Search Engine Optimization)
21 Marketing Yourself (Search Engine Marketing)
22 The Formidable Fourth Screen (Mobile)
23 Let the Conversation Begin (Interpersonal)
PART II: Tools
24 Social Networks
25 Publish
26 Photo
27 Audio
28 Video
29 Microblogging
30 Livecasting
31 Virtual Worlds
32 Gaming
33 Productivity Applications
34 Aggregators
35 RSS
36 Search
37 Mobile
38 Interpersonal
PART III: Strategy
39 The Four Pillars of Social Media Strategy
40 Your Social Media SWOT Analysis
41 The ACCESS Model
42 Evaluate and Organize Existing Resources
43 Your Implementation Plan
Biographies of our experts
Index… (meer)