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Bezig met laden... The Tipping Point: How Little Things Can Make a Big Difference (origineel 2000; editie 2002)door Malcolm Gladwell
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I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel. What Mr. Gladwell has to say is instructive. If he hasn't got all the answers, he certainly offers a fresh way of looking at the problems. Gladwell's narrative voice is so chummy and seductive, it's easy to get drawn into his worldview. But still: $1 million ... Here's a tip: Don't believe the hype. The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium. Onderdeel van de uitgeversreeks(en)Is opgenomen inIs verkort inHeeft een supplementHeeft als studiegids voor studentenOnderscheidingenErelijsten
Verwijzingen naar dit werk in externe bronnen. Wikipedia in het Engels (16)Business.
Sociology.
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HTML: From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Geen bibliotheekbeschrijvingen gevonden. |
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